2313-8971Research result. Pedagogy and Psychology of Education2313-897110.18413/2313-8971-2019-5-4-0-71860PSYCHOLOGYMotivational structure of media preferences of today’s youthMotivational structure of media preferences of today’s youthZhikharevaLiliya VladimirovnaZhikharevaLiliya Vladimirovnaliliya_80@list.ruCrimean Engineering and Pedagogical University named after Fevzi Yakubov20195400

Mass media can have both negative and positive impact on the development of young people. As a positive influence media helps young people understand and adapt to the world. The media provide information about other cultures and other people, thereby destroying stereotypes and broadening the horizons of young people. Mass media are also considered as an important potential factor in the formation of tolerance and understanding of different opinions. A significant characteristic of today's youth is the need to be on the same wavelength with new trends. The information obtained from media sources for young people becomes the basis for the formation of life skills of interaction in society. Based on the information received, experience in building interpersonal relationships is formed. In adolescence, a value system begins to form, which, in most cases, remains for life. The article presents the results of an empirical study of the psychological characteristics of the motivational structure of media preferences of modern youth. The author identifies the most priority mass media, among which, the dominant position is occupied by the Internet, and due to its static perception television takes the second position. Internet space is viewed as a media environment similar to television, radio and the press. Most online media are updated daily or even continuously throughout the day. Thanks to this efficiency, the Internet is often used as a source of information for ordinary media. The priority in accessing the Internet as a media resource is probably due to the fact that information in the Internet space is broadcast in real time; access to Internet resources is possible at any time of the day if there is an appropriate gadget. It is in this world of information that today’s children, young people, who have access to media products from all over the world, live without any boundaries and restrictions. The author identifies the most and least priority motives for accessing media content are identified and analyzes the features of motivation to access the Internet, taking into account the preferences of young men and women.

Mass media can have both negative and positive impact on the development of young people. As a positive influence media helps young people understand and adapt to the world. The media provide information about other cultures and other people, thereby destroying stereotypes and broadening the horizons of young people. Mass media are also considered as an important potential factor in the formation of tolerance and understanding of different opinions. A significant characteristic of today's youth is the need to be on the same wavelength with new trends. The information obtained from media sources for young people becomes the basis for the formation of life skills of interaction in society. Based on the information received, experience in building interpersonal relationships is formed. In adolescence, a value system begins to form, which, in most cases, remains for life. The article presents the results of an empirical study of the psychological characteristics of the motivational structure of media preferences of modern youth. The author identifies the most priority mass media, among which, the dominant position is occupied by the Internet, and due to its static perception television takes the second position. Internet space is viewed as a media environment similar to television, radio and the press. Most online media are updated daily or even continuously throughout the day. Thanks to this efficiency, the Internet is often used as a source of information for ordinary media. The priority in accessing the Internet as a media resource is probably due to the fact that information in the Internet space is broadcast in real time; access to Internet resources is possible at any time of the day if there is an appropriate gadget. It is in this world of information that today’s children, young people, who have access to media products from all over the world, live without any boundaries and restrictions. The author identifies the most and least priority motives for accessing media content are identified and analyzes the features of motivation to access the Internet, taking into account the preferences of young men and women.

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