Introduction. The formation of the communicative culture of children is one of the most important tasks at the stage of preschool education. Children's journalism has shown its effectiveness in solving a number of problems of children's communication. At the same time, there is not enough research aimed at studying the potential of children's journalism in solving the problem of the low level of communicative culture of older preschoolers. The purpose of the study is to theoretically substantiate the potential of children's journalism in project activities as a means of forming the communicative culture of older preschoolers. Methods and materials. Theoretical analysis, synthesis, generalization, concretization of data of domestic and foreign scientists. Results. The advantages of children's journalism in project activities are demonstrated in comparison with other means of forming a communicative culture due to an integrated approach, purposefulness, organization, the content of individual and collective forms of work, the ability to attract cultural carriers significant to the child – parents and family members. Positive changes in the communicative behavior of older preschoolers were noted. Conclusions. The use of children's journalism in the project format allows the child to harmoniously enter and participate in communicative activities, form a value attitude to communication, promotes the assimilation of communicative norms and rules of behavior by older preschoolers.