At the present stage of educational science development, the highly effective programmes and systems of training and education of socially adapted personality – an active participant of the creative elite of society – are gaining particular importance. In their researches, many scientists prove a necessity of using the powerful potential of various tools which can significantly improve the effectiveness of the social and educational process. The author substantiates the necessity of search for aesthetic and educational opportunities of social growth and self-development of the personality in its unique and aesthetic quality. The identification and analysis of the system of ethical universals in the development of social personal culture will contribute to the enrichment of the process of socialization, development of special educational technologies used in formation of an adaptive, creative, and self-fulfilling personality.