The problem of psychological factors of health awarenessat student age is becoming increasingly important. The aim of the study is to analyze the personal image of health of today’s University students, namely, to identify its specificity in comparison with the students of the previous generation. The personal image of health is considered as a systemic psychological phenomenon, presented in a certain way at the cognitive, emotional and behavioral levels of the student's self-consciousness. The article discusses the results of an empirical study of the personal image of healthof the students of today’s and previous generation at each level. The study was conducted at Belgorod State National Research University. It involved students of pedagogical specialties, who enrolled the University in 2007 and 2017. The total number of subjects was 194 people, including 103 students who enrolled in 2007, and91 students who enrolled in 2017. The analysis of dynamics of students’ personal image ofhealth in the period of 10 years was carried out by means of the following psychodiagnostic techniques: “The attitudeto healthquestionnaire” (R.A. Berezovskaya), “Assessment of level of satisfaction with the quality of life” (N.E. Vodopyanova), “Ways of Coping Questionnaire" (R. Lazarus,
S. Folkman, adapted by K.L. Guseva). The obtained results allow the authors to conclude that there is a certain dynamics in the attitude of students to health over the past decade. The main vector of the revealed dynamics is a more pragmatic approach of today’s students to health, the growth of the ability to maintain their own emotional well-being, as well as more constructively overcome difficulties in everyday life.